WhatsApp pricing in Layanika is based on the usage of the WhatsApp Business API for sending messages to customers. The pricing structure follows the conversation categories defined by Meta.
1. Broadcast Categories #
WhatsApp broadcast pricing is divided into several categories:
- Marketing
Used for promotional messages, offers, or broadcast campaigns. The cost for marketing broadcasts in Layanika is Rp 586.33 (Meta official fee) plus Rp 63.67 (Layanika platform fee), totaling totaling Rp 650 per marketing broadcast.
- Utility
Used for transactional notifications, status updates, or important service-related information. The cost for utility broadcasts in Layanika is Rp 356.65 (Meta official fee) plus Rp 93.35 (Layanika platform fee), totaling Rp 450 per utility broadcast.
- Authentication
Used for sending OTP codes or account verification. The cost for authentication broadcasts in Layanika is Rp 356.65 (Meta official fee) plus Rp 93.35 (Layanika platform fee), totaling Rp 450 per authentication broadcast.
To view Meta’s official pricing, please click Learn more.
2. Conversation Based Pricing #
Conversation charges in Layanika are applied when users reply to incoming messages. Each incoming message handled through Layanika incurs a platform fee of Rp 30 per message.
Before sending broadcasts or using the Layanika platform, ensure that your balance is sufficient. Layanika currently provides free conversation balance for subscribed users, with the amount depending on the selected plan. The free balance will be activated once the WhatsApp channel is successfully connected to the Layanika platform.
