Broadcast #
Broadcast is a feature that allows users to send the same message to multiple contacts at once quickly. It is commonly used for promotions, notifications, or mass communication.
Channel #
Communication channels connected to Layanika, such as WhatsApp, Instagram, Facebook Messenger, and Telegram.
Contact/Customer #
Customer data stored within the Layanika system, such as name, phone number, email, and other relevant details.
Conversation #
Message interactions between two or more parties that occur in a two-way exchange, either in real time or asynchronously, for the purpose of sharing information or communication.
Dashboard #
The main page that displays an overview of conversations, WhatsApp balance, invoices, and other key information.
Online Chat #
A centralized space for managing incoming and outgoing messages from multiple social media channels within a single interface.
Marketing Message (WhatsApp) #
Promotional messages sent to customers via WhatsApp to offer products, promotions, or specific campaigns using official templates approved by Meta.
Omnichannel #
A system that integrates multiple communication channels (such as WhatsApp, Facebook Messenger, Instagram, Telegram, and Webchat) into a single centralized platform, enabling more efficient management of customer interactions.
Message Template (WhatsApp Template) #
An official WhatsApp message format that has been approved by Meta to ensure compliance with business communication policies.
WhatsApp Business API (WABA) #
An official service from Meta that enables businesses to send and receive WhatsApp messages in an integrated, automated, and scalable way through third-party systems or applications.